Our Story

Built on Legacy.
Driven by Colour.

Chemrad Chemicals is a global pigment manufacturing and distribution company rooted in more than two decades of industry expertise — and looking forward to the next chapter of growth.

About Chemrad

A Progressive Force in Pigment Chemistry

Chemrad Chemicals is a progressive pigment and specialty chemicals manufacturing and distribution company, built on the strong foundation and legacy of Shreya Dye Chem Pvt Ltd — a trusted name in the Indian dyes and pigments industry since 1997.

Both companies are associated entities founded by Mr. Balkrishna Shetty, sharing the same values, technical expertise, and commitment to quality, reliability, and customer satisfaction that have defined the group for nearly three decades.

With decades of combined experience, Chemrad manufactures and distributes pigments globally — serving a wide range of industrial applications across plastics, coatings, inks, rubber, textiles, and paper.

While rooted in a proven legacy, Chemrad operates with a modern, agile, and growth-driven mindset — embracing advanced manufacturing practices, robust quality systems, and customer-focused processes that meet international standards.

MSME Certified GST Registered Global Exporter

Our Timeline

From Legacy to Global Reach

1997

Shreya Dye Chem founded

Mr. Balkrishna Shetty establishes Shreya Dye Chem Pvt Ltd, beginning a focus on specialty dyes and pigments for the Indian market — particularly Pigment Violet 23 (PV23).

2000s

Export expansion begins

Growing demand for high-quality PV23 leads to the first international shipments, establishing relationships across Asia, Europe, and the Middle East.

2010s

Portfolio broadens

The group expands beyond PV23 into the full Phthalocyanine Blue series (PB 15:0 through 15:4), Pigment Green 7, and additional organic pigment grades to serve a wider range of industries.

Present

Chemrad Chemicals — the next chapter

Chemrad Chemicals is established as the parent entity for global manufacturing, distribution, and commercial operations — bringing a modern, growth-driven identity to the group's decades of expertise. Now serving 1,000+ clients across 30+ countries.

Founder's Note

Our journey is rooted in a legacy that began with Shreya Dye Chem in 1997. Chemrad represents the next chapter — a company designed to innovate, expand, and meet the evolving needs of the global pigment industry.

Our mission is straightforward: to deliver high-quality pigments and specialty chemicals, foster long-term partnerships, and create value for our customers, employees, and stakeholders.

As we grow into new pigment segments and international markets, we remain committed to the principles that have guided us from the start — integrity, excellence, and people-first values. I invite you to join us as we continue to bring colour, chemistry, and innovation to the world.

Balkrishna Shetty

Founder & Managing Director - Chemrad Chemicals, Shreya Dye Chem

What drives us

Vision & Mission

Our Vision

A Global Name in Pigment Excellence

To be recognised globally as a trusted, customer-centric pigment manufacturer — delivering consistent colour performance, technical expertise, and human service across every market we serve. In all activities, we seek professional excellence; ethical means justify our noble ends.

Our Mission

Value-Based Excellence in Every Product

We shall strive to be a value-based organisation seeking professional excellence in all products, processes, and services — continuously improving our manufacturing capabilities, expanding into new pigment segments, and creating sustainable value for our customers, employees, and society at large.

Corporate Structure

Our Group of Companies

Parent Company

Chemrad Chemicals

Established present day · Global operations

The parent entity responsible for global manufacturing, distribution, and commercial operations across the full pigment portfolio. Chemrad brings a modern, growth-driven identity to serve clients across 30+ countries — from Phthalocyanine Blues and Greens to specialty Carbazole Violets.

Exporting to 30+ countries

Full pigment portfolio — 9 active grades

MSME Certified · GST Registered

Subsidiary

Shreya Dye Chem

Established 1997 · Rajkot, India

The founding entity of the group and a specialist manufacturer of Pigment Violet 23 (PV23) — both Bluer and Redder tone variants. A trusted name in the Indian dyes and pigments industry for nearly three decades, supplying premium Carbazole Violet pigments to coatings, ink, and plastics industries worldwide.

27+ years of PV23 expertise

PV23 Bluer & Redder tone variants

Founded by Balkrishna Shetty

Built on Legacy.Driven by Colour.